Scope of Work:
As the creative lead for Sephora Inside JCPenney, I had the comprehensive responsibility for spearheading all campaigns, spanning both digital and print mediums. My role encompassed overseeing design and art direction, enhancing user experience, and managing production processes for Sephora Inside JCPenney. The scope of the campaigns I directed included:
- Design, Art Direction, and Production
- Creation of Landing Pages
- Email Design Initiatives
- Development of IAB Banners
- Social Media Advertising and Landing Page Design
- Execution of Direct Mail Campaigns
- Design of Circular and Print Ads
- POS/Display Graphics Creation
- Photo Art Direction and Retouching
- Outdoor and Out-of-Home Advertising
Key Achievements:
Initially brought on board to cover a 3-week vacation period, my ability to demonstrate exceptional talent and skills led to an extension of my tenure to 18 months. This period of significant contributions and proven leadership ultimately culminated in an offer for a full-time/permanent position, underscoring the impact of my creative vision and executional prowess within the organization.
