Product & UX Design
Case Studies
Crafted for Users. Built for Business.
With over 20 years in Product and UX Design, I’ve led cross-functional teams, built scalable systems, and delivered digital experiences that align user needs with business strategy. From designing early MP3 interfaces before the iPod, to launching AI-driven products and optimizing journeys through A/B testing and user research, I bring both vision and execution across platforms and industries.
Explore the case studies below to see how I solve complex problems, design for impact, and lead with clarity.
Case Studies
Walmart – Email Redesign
Directed a modular, responsive email redesign, cutting production time by 40–55% and increasing email deliveries and engagement.
SoFi – Design System
Led UX and creative direction for SoFi’s digital experiences, launching features like Stock Bits and redesigning the homepage for scalability and engagement.
Rover – UX Research and Design
Led UX research and design for the Rover App, enhancing provider workflows and owner trust with improved scheduling, client management, and navigation tools.
Giving Assistant – SaaS Product Design and Prototype
Delivered a redesigned cash-back rewards tool and website, boosting usability and client adoption for charitable shopping.
John Elliott – PDP Redesign Case Study
Redesigned John Elliott’s product pages with UGC, size charts, and videos, improving usability and the online shopping experience.