Walmart – Product & UX Design
Scope of Work:
In my capacity, I offered leadership support to the product and UX teams at Walmart.com, facilitating a collaborative environment across a multitude of cross-functional teams. This included partnerships with marketing, front-end and back-end developers, AI engineering, data research, user testing, and category managers. Our collective efforts were directed towards several key initiatives, including pitching and ultimately getting a ’tile takeover’ ad module built for product shelves, the launch of the company’s first responsive web design product and UX strategy. Additionally, we undertook a comprehensive overhaul of marketing and triggered emails, the development of dynamic personalized product modules, developed a product strategy for a ‘Shop by Theme’ on the home page, and a complete redesign of the content center from scratch, among other projects which covered:
- UX Design
- Product Design
- Responsive Web Design
- Content UX Design
- AI-Driven Product Design
- Email Design System
- Pattern Libraries
Key Achievements:
The culmination of our efforts led to the successful relaunch of the inaugural responsive web (rWeb) site, facilitating a seamless transition across two websites with a 100% success rate. A significant milestone was the complete redesign of our email system, which enabled the segmentation and scaling of marketing emails from 7 to over 49 per week while also building a consistent design system for triggered emails to provide cohesion with the overall email system. This initiative not only reduced unsubscribe rates but also significantly improved click-through and conversion rates. With the launch of the ‘Tile Takeover’ we projected potential annual income in the tens of millions of dollars through sold ads and cross-merchandising sales lifts. Additionally, by implementing a templated email design system, we were able to reduce the overall workload, showcasing the power of efficiency and strategic design in achieving remarkable outcomes.
Role
- Head of Design, Creative Director
- 2012-2018
- Art Director/Sr. Designer
- 2010-2012
Industries
- eCommerce
- Retail
- Tech