Scope of Work:
I spearheaded a global team in the development of a suite of digital marketing materials for Rakuten Rewards (previously known as Ebates). Our collaborative efforts were directed towards producing a wide array of assets that included
- Custom email design campaigns
- IAB and banner advertisements
- Engaging social media advertisements
- Photo acquisition and retouching
Key Achievements:
Our focused approach ensured that all deliverables meticulously adhered to the brand’s guidelines, seamlessly blending with Rakuten Rewards’ established aesthetic and messaging. Leveraging a diverse and talented international network, we achieved a harmonious balance of creativity, efficiency, and cost-effectiveness. This strategy not only upheld the brand’s integrity but also maximized resources.
