Audi: Goals Drive Progress

Scope of Work: 

In a collaborative effort with a distinguished production agency, I played a pivotal role in the creation of a commercial for Audi, highlighting their “Goals Drive Progress” sponsorship of Major League Soccer Youth programs. My contributions were critical to the project’s success, focusing on a range of specialized production areas:

  • Implementing advanced CGI techniques without the reliance on green screens.
  • Executing detailed rotoscoping for stadium crowd scenes.
  • Capturing and enhancing several field shots, including intricate ball-in-motion sequences.
  • Acquiring on-location drone footage within the highly regulated airspace near the White House.

Key Contributions: 

By strategically combining the strengths of both off-shore and local talent, our team was adept at overcoming complex production hurdles. My involvement in these specific areas not only contributed to the overall success of the project but also underscored our team’s capability to produce content of exceptional quality, meeting and surpassing our client’s expectations through innovative production techniques and collaborative expertise.

Role

  • Vice President Global Creative
  • 2020

Industries

  • Automotive
  • Sports
  • Retail