Scope of Work:
As the Art Director for a leading consumer electronics company operating in the U.S., Canada, and Mexico, and headquartered in Germany, I assumed full responsibility for creative direction, design, and production across these regions. This role required execution in both French and English for Canadian materials, as well as adaptations for the Mexican market. My collaboration with the product development team and a content writer was pivotal in creating cohesive product and marketing materials that aligned with our brand’s vision.
Areas of Expertise:
- Brand Development
- Product Naming & Branding
- Web Design
- Photo Art Direction
- Advertising Campaigns
- Point of Sale (POS)/Point of Purchase (POP) Design
- Illustration
- Packaging Design
- Page Layout
- Trade-show Graphics
- Interactive (Kiosk) UX Design
Key Achievements:
A highlight of my tenure was the launch of several new products, including the pioneering GPS navigation device in 2004, which I had the honor of naming and branding as “GoPal”. This brand name has stood the test of time, continuing to be the moniker for all navigation systems the company offers across Europe to this day, marking a significant and enduring contribution to the brand’s legacy.
