Scope of Work:
In this project, my role encompassed providing comprehensive creative direction, UX design, visual design, and production services for an ambitious series of multivariate social media advertising tests across Facebook and Instagram. Key tasks included the redesign of Product Description Pages (PDPs) for an eCommerce platform and the creation of targeted advertisements for high-traffic sale events such as Black Friday and Cyber Monday.
My responsibilities spanned:
- Crafting social media advertisements
- Conducting multivariate tests (including copy and image combinations)
- UX and Visual Design of PDPs
- Creating motion graphics for enhanced ad engagement
Key Achievements:
My efforts led to the production of a vast array of social ad combinations, tailored to test various image and headline configurations effectively. I developed a specialized production process for multi-variate social media advertisements, significantly accelerating the testing process. This innovation not only enhanced our testing efficiency but also allowed us to pass on cost savings to our client, strengthening our professional relationship and reinforcing our commitment to delivering value and excellence.
