Scope of Work:
As the leader of a dynamic team exceeding 120 professionals, including print and digital UX designers, copywriters, art producers, photographers, illustrators, and production designers, I orchestrated the production of hundreds of books annually. My comprehensive role involved steering a wide array of initiatives:
- Publication Design and Book Publishing
- Web Design and Front-End Web Development
- Digital Asset Management (DAM) Administration
- Photo Art Direction and Retouching
- UX Design and Physical Product Development
- Amazon A+ Page Content
- Executive Leadership in Design and Marketing
- Content Strategy, Mentoring, and Organizational Design
Key Achievements:
Under my leadership, we achieved significant milestones that enhanced operational efficiency and team well-being. By expanding style guides, we reduced revisions and redesigned our organizational structure to foster better collaboration and employee development. These efforts led to a remarkable decrease in art costs by up to 66% and an improvement in cycle times by up to 20%, simultaneously improving the work-life balance for my team.
Creatively, I introduced new products such as content card decks and desktop calendars, leveraging owned content for rapid production and minimal overhead, which significantly boosted profit margins. Furthermore, I spearheaded a comprehensive redesign of the company’s website to more accurately reflect the CEO’s vision and brand ethos, marking a pivotal step in aligning our online presence with our strategic objectives.
